The Advantages of Scaling a Franchise Brand From the Ground Level with Andrew Garsten at Massage Envy

In this episode, LSM CEO Trevor Emerson speaks with Andrew Garsten, Regional Developer, Los Angeles at Massage Envy.

Massage Envy pioneered the membership-based, recurring-revenue massage and spa experience in 2002, becoming one of the largest franchises in the industry with over 1,100 locations.

Today, Andrew shares how an entrepreneurial mindset allows you to adapt to new industries and how previous experience in unrelated fields has paved the way for success in the massage industry.

Highlights include:

• How Andrew transitioned from the computer industry to Massage Envy, and the skills he took with him.

• Defining the area developer model within franchising and why some brands don't invoke that model.

• Why you should utilize your own marketing resources in addition to your franchise's marketing resources.

• The challenges newcomers face inside the general world of franchising today.

• Starting a new franchise versus buying into an existing brand.

Connect with Andrew Garsten: https://www.linkedin.com/in/andrew-garsten-b771547/

Learn more about Massage Envy athttps://www.massageenvy.com/

This episode is brought to you by LSM.

At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team.

With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success.

To learn how we can help, go to lsm.works today.