What Marketing for Multiple Franchises Looks Like with Bridget Rawls

In this week's episode of FranchisOR Bust, LSM CEO Trevor Emerson speaks with Bridget Rawls, Director of Digital Marketing at Buzz Franchise Brands.

Some might say we are buzzing with anticipation to see what Bridget has in store for us today. As a multi-brand franchisor, Buzz Franchise Brands has three different brands under its umbrella: Pool Scouts, Home Clean Heroes, and British Swim School.

Today, Bridget covers:

• Who Buzz Franchise Brands supports as a multi-brand franchisor

• How digital marketing plays a role in franchise success

• The playbook for scaling in the long run and how it's attractive to prospective franchisees

• The pros and cons of working with multiple brands

• Integrating KPIs with CRMs

• The three to five-year goal for each brand at Buzz Franchise Brands

Connect with Bridget Rawls: https://www.linkedin.com/in/bridget-rawls-34152330/

Learn more about Buzz Franchise Brands at https://buzzfranchisebrands.com/

This episode is brought to you by LSM.

At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team.

With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success.

Find out how you can take your business' online marketing to the next level at https://lsm.works/