Scaling with Technology with Cassidy Ford
In this week's episode of FranchisOR Bust, LSM CEO Trevor Emerson speaks with Cassidy Ford, Account Director at FRM Solutions.
Cassidy joined FRM Solutions in 2018, after years of working with restaurant franchisors in sales, development, and operations. Cassidy jumped headfirst into franchising when she helped establish the development department at How Do You Roll?, a fast-casual sushi concept in Austin, TX. The emerging franchise garnered the highest investment in the history of ABC’s Shark Tank.
Cassidy brings a unique perspective to FRM, now using her insight to consult with enterprise franchisors on CRM utilization and industry best practices.
Specifically, Cassidy covers:
Why franchise systems should invest in technology
The importance of leveraging technology to maintain a personal touch
Warnings about custom tech solutions in the beginning
How to succeed at the franchisor level
Why strategic consulting and strategic partnerships should never be hands-off
Maintaining a relationship with the tech provider
Why you should always be evaluating your technology stack
Connect with Cassidy Ford: https://www.linkedin.com/in/cassidyford/
Learn more about FRM Solutions at https://www.frmsolutions.com/
This episode is brought to you by LSM.
At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team.
With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success.
Find out how you can take your business' online marketing to the next level at https://lsm.works/
